Everything people buy nowadays is online. Finally, it is time for the digital revolution in the fuel industry!

What is ‘FuelEnt Policy’?

FuelEnt is a flagship initiative by the government of India, intended to build a strong ecosystem for entrepreneurs looking to drive sustainable growth. The government through this initiative aims to empower startups to grow through innovation and design.

On the 15th of July, 2020 the Government of India with the support of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry (MoC&I) is encouraging the creation of start-ups for engaging new entrepreneurs in innovative business solutions. 

The Ministry of Petroleum & Natural Gas (MoPNG) has envisioned the concept of doorstep diesel delivery to customers by start-ups. Under this policy, startups will be able to resell HSD (High Speed Diesel) to businesses.

What is ‘FuelEnt’?

A ‘FuelEnt’ or a ‘Fuel Entrepreneur’ is a startup registered and recognized by DPIIT and MoC&I. The startup must register itself as a Doorstep Diesel Delivery (DDD) reseller with an OMC (Oil Marketing Company) and sign the respective agreement with them. Finally, the startup must have a mobile petrol pump in order to conduct doorstep diesel delivery.

Such start-ups will be called FuelEnts (Fuel + Entrepreneurs). Eligible Start-ups registered as “DDD Resellers” will be able to procure HSD directly from supply locations of OMCs or its Retail Outlets, having the facility for loading of such Mobile Dispensers.

The Future of the Fuel Industry

The demand for HSD in India is increasing by the day. According to statistics from the Petroleum Planning and Analysis Cell (PPAC), the demand for high-speed diesel is predicted to increase from 27 crore litres in 2019 to 43 crore litres in the next decade. But, the amount of proposed retail outlets will not be able to cater to this. 

This is where the concept of doorstep diesel delivery and ‘FuelEnts’ come into play. By opting into this new model of business in the fuel sector, you will be able to fill the supply and demand gap and tap into customers you couldn’t access before. Not only will this help you develop your business, but also be a model of sustainable growth.

How to Become a FuelEnt?

To become a Fuel Entrepreneur, these are the necessary steps:

  • Need to have a company registered as a startup.
  • Registration fees per startup will be Rs. 10,000. ( + Taxes)
  • A security deposit of Rs. 1,00,000 per OMC.
  • Selection of supply location within which business will operate.
  • Availability of Parking Premises.
  • SOP’s put out by PESO/OMC supply location must be strictly followed for a smooth & safe operation.

For further reference, you can check the policy published by the OMCs over here –

HPCL Fuelent Policy

IOCL Fuelent Policy

BPCL Fuelent Policy

Currently, Repos has registered over 100 Fuel Startups across the country to be a part of the energy revolution. As part of the Repos ecosystem, the fuel startups will receive an end-to-end solution for the purchase of a Repos Mobile Petrol Pump (RMPP) and the know-how. 

Fuel startups will not only be registered with us to show up on our app but also be assisted with building their entire brand identity.